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The King of Diamonds: GRAFF Celebrates 65 Years of Excellence


GRAFF presents in Orbit, Shanghai a Retrospective Exhibition Paying Tribute to Family Heritage, Unparalleled Expertise and Passion for Perfection since 1960


From 13th to 21st September 2025, Graff will mark its 65th anniversary with an extraordinary exhibition at The Orbit in Shanghai — a dazzling showcase of the world’s most magnificent jewels.

Engagement Rings - image shows Graff Emerald Cut and Round Diamond Engagement Rings

Founded in 1960, GRAFF has spent over six decades shaping the history of high jewelry. At the heart of this journey is founder Laurence Graff OBE, whose lifelong passion for diamonds transformed a young apprentice in London’s Hatton Garden into the creator of one of the most revered names in fine jewelry. Today, GRAFF is a global family-owned House synonymous with innovation, timeless style, and impeccable craftsmanship.

Engagement Rings - image shows Graff Emerald Cut and Round Diamond Engagement Rings

Driven by a profound appreciation for the emotional power of gemstones, the Graff family has remained steadfast in its dedication to discovering and transforming the rarest diamonds and gemstones into exquisite works of art — each one breathtaking, coveted, and entirely unique.

Engagement Rings - image shows Graff Emerald Cut and Round Diamond Engagement Rings

From historic stones that have defined eras to modern masterpieces, GRAFF continues to lead the world in the discovery of the most important diamonds of the 21st century. These timeless treasures are not only extraordinary in their beauty, but also in the legacy they carry — destined to be passed from one generation to the next.

Image of model wearing Graff Butterfly diamond jewellery
Image of model wearing Graff Butterfly diamond jewellery

The exhibition will also showcase some of GRAFF’s most iconic jewelry creations, including signature collections such as Butterfly, Laurence Graff Signature, Tilda’s Bow, Wild Flower — each a celebration of elegance, refinement and enduring beauty, brought to life with unrivalled craftsmanship.

The Infinity Diamond

At the heart of this historic exhibition is a remarkable expression of GRAFF’s passion for diamonds: the 157.80 carat Infinity Diamond and the captivating tiara that bears its name. Alongside these exceptional pieces, guests will be invited to discover a curated selection of the House’s most treasured and spectacular creations — a fitting tribute to 65 years of brilliance.

Engagement Rings - image shows Graff Emerald Cut and Round Diamond Engagement Rings

The 65-year exhibition opens to the public on Saturday 13th September 2025, at Orbit, Shanghai.

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