Image shows loose Graff Emerald Cut Diamond and tools

DIAMOND GUIDES

The Graff Difference

At Graff, everything begins with the diamond. For more than six decades, the Graff family's devotion to the world's most exceptional stones has guided every creation. Through generations of artistry and savoir-faire, the House reveals the promise within every diamond.

Image shows model wearing Graff Promise Round Diamond Cut engagement ring and Graff Butterfly diamond jewellery suite

Image shows model wearing Graff Oval Cut Promise Diamond engagement ring

The Fifth Quality: Character

Graff goes beyond the 4Cs of Cut, Color, Clarity and Carat to seek an additional quality: Character. It encompasses many factors, from the diamond's origin and the skill with which it has been cut, to an element which is more elusive - the diamond’s inner life force. Graff is able to identify and enhance this inner life through instinctive expertise passed down over generations.

Making Diamond History

The House has long been entrusted with some of the world's most extraordinary diamonds, transforming remarkable rough stones into celebrated gems that have secured their place in diamond history. More so than any other brand, Graff has been responsible for the transformation of many of the most important diamond discoveries of the past century.

Among these are the 137.82 carat Graff Paragon, one of the world's most important D Flawless diamonds and the Graff Icon, a 90.97 carat D Flawless round brilliant diamond. Each historic diamond is a representation of a landmark chapter in Graff's history.

The Life Force of a Diamond

The diamond is the genesis and the essence of the House. Graff unearths the magic of these natural wonders, and through its unique expertise, recognises, appreciates and accentuates each diamond's inner life force.

The Graff Vision of Beauty

Within Graff's atelier, ancient skills meet state-of-the-art technology in the pursuit of perfection. Graff's master artisans honour the individuality of every diamond, revealing a beauty millions of years in the making.

Image shows creation of Graff Pear Shape Promise diamond engagement ring in Graff workshop

Image shows model hands wearing Graff Pear Shape Promise engagement ring and Spiral wedding band

Integrity & Sourcing

For more than six decades, Graff has applied its rigorous selection process to every diamond that passes through its hands, selecting only those worthy of becoming a Graff diamond. Working with trusted specialists and long-standing partners, the House ensures the exceptional quality and authenticity of every diamond, all responsibly sourced in accordance with the Kimberley Process.

The House of Graff

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Female and male model embrace, female model wears Graff Promise pear shape engagement ring and Graff bridal jewellery

Engagement Rings

At Graff, the journey of love begins with an extraordinary diamond.

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Explore Graff's bridal collection at your nearest boutique.

Discover

Laurence Graff Signature

Butterfly

Wild Flower

Tilda's Bow

Classic Graff

Icon

Spiral

Foufou

Threads

Be Together

Follow Me

Promise

Paragon

Flame